Product Development

Why innovation is important to us

Innovation is an essential part of ensuring that we continue to improve quality of life for consumers.  It is this innovation which allows us to develop products that meet consumer healthcare needs and outperform those of our competitors.

How we make sure that innovation is possible

It is key to our strategy to ensure that we have experienced  bio-chemists on our team. However, we also understand how important relationships with external academics and scientists are for successful innovation.  Since 2011, we have continually strengthened our research and development capacity by engaging a number of expert consultants linked with Sci-Tech Daresbury, Manchester University , Manchester Metropolitan University, Bradford University, Lancaster University and Chester University.  As a member of Bionow, SciTech Daresbury, and North West Coast AHSN our philosophy is to seek to work in partnership with other organisations to develop and evidence new healthcare technologies and products.

Current innovation

Our New Product Development process helps us to ensure  we only launch products that meet the changing healthcare needs of consumers and become successful. Developing new products involves getting the right balance between identifying great opportunities for innovation and choosing products that are valued by consumers. Once we’ve identified the right product for us, product designs must be finalized and detailed market assessments conducted. Potential providers, risks, and regulatory requirements must all be identified before the process can continue.

Then, a more detailed design is created. Prototypes of the product are made and tested, in order to validate efficacy and safety.  At this point in the process, marketing briefs, contracts, and accurate product descriptions are all written. The processes for the manufacture of the product can then begin.  Brand names are registered, websites made, and marketing materials created.  Our Operations team work hard with our Suppliers and Distributors to make sure everything is in place for a smooth product launch.