Our Values

We aim to be fair

  • Providing customers with products that work, and are reliable and safe.
  • Ensuring that our employees know that they are valued.  We do this by treating them well, and rewarding their good performance with good pay.
  • Setting up terms with our suppliers and distributors that we can live to, ensuring a harmonious relationship.

We aim to continue to learn

  • Seeking out customer feedback allows us to improve not only our products, but the way we run our business as a whole.
  • Ensuring the personal and career development of all our employees, encouraging them to strive to better themselves and achieve their full potential.
  • Using our experience with different suppliers and distributors to helps us improve both our products and the processes that lead to getting them out to customers.

We aim to always listen

  • Consumer research helps us to ensure that we are only providing products that satisfy a real consumer healthcare need.
  • Ensuring that people are doing the job they are suited to helps us make sure all of our employees are happy in their work.
  • Creating a mutually beneficial relationship with our suppliers and distributors, where all parties see benefits from our partnership.

We aim to innovate

  • Adapting to the changing healthcare needs of consumers through innovation and product development.
  • Encouraging our team to be creative, sharing product and marketing ideas that they feel would benefit the company.
  • Working with our suppliers to come up with innovative product ideas, to make our products more reliable and efficient.